TIMINING MATTERS! Two Things To Consider for Posting Times

Posting can be tricky for a lot of social media bloggers. It gets harder if your topic is tourism-related due to the varied kinds of tourism content and the audience types in addition to the amount of content and posts your followers come across every single day. Here are a few things to pay attention to before choosing when your posts should be published:

1-Audience Behavior Comprehension:

It is crucial to understand the life patterns of your content followers. It means understanding how their days go, what time they wake up, what time they go to work, have lunch, come back home, go to bed, and even their off-day routines. Why is this important? It’s simple because their patterns of consuming media on platforms like Instagram, TikTok, Facebook, and others can lead to better reach and engagement. For example, if you target a persona, fictitiously named John, and you know that John is an employee who wakes up at 6:00 am and commutes to work at 7:00 to 7:30 using public transportation, then you should have your content seen by John, who represents this segment of people, between 6:00 and 7:30 am since people tend to check their phones the minute they wake up until they begin their actual day. In addition, social media is the best time killer for long commutes. Here is another spot, John will check his phone during lunch, on his journey back from work, and before bed.

2-Algorithm Tells Volumes

All social media platforms offer audience insight statistics which shows the time your followers are most likely to engage with your posts. The key word here is “peak time.” This means that you must be there just before their peak time.

The peak time varies from platform to platform. For example, on LinkedIn, people tend to check their profile during the workday, especially during the first hour.

Weekends are considered the messy algorithm, though because it is hard to tell how people would spend their off-day which requires more understanding of the segments of audiences you target with your content.