The Top 3 Mistakes That Travel Influencers Make on Their Blogs

In this day and age of Instagram travel influencers and YouTube travel videos, traveling to exotic locations, staying in fancy hotels, and discovering hidden tourism landmarks all while getting paid to do so seems like the perfect way to make a living. But the truth is, not all travel influencers can reach this level of success. In fact, many of them fall prey to the biggest mistakes they make on their blogs, which limit their reach and influence.

Here are the top three reasons why travel blogs may not succeed that you need to avoid if you want to be a successful travel influencer.

Lack of Authentic Content

One of the biggest mistakes that travel influencers make is sacrificing authenticity for the sake of style. It’s preferred by many tourism bloggers to post a dreamy shot of every destination they have visited and every experience they have, but the followers want to see what is really going on. They want to know the details in a non-biased way. Posting too many edited images can damage trust and credibility. People want to see the real, unedited moments that make travel unforgettable. The ket is this: be authentic. Share the upsides and downsides of your travels, your mistakes, and the experience you have gained. Authenticity builds strong relationships with the people who follow your blog. Don’t be afraid to show reality and authenticity especially when it comes to covering the details between the lines.

Quantity not Quality 

Many travel influencers concentrate on the number of posts they want to share to increase the number of followers they have. But, that's not true in the case of proper content making especially in the field of tourism. It is very important that you focus your efforts on the quality of the content that you share because it is more powerful and more likely to resonate with your audience deeply, therefore, your solution is to concentrate your effort on telling compelling stories, sharing powerful visuals, and giving your honest opinion about the experiences and the places you have visited. In the words of Travellencer's team: Doing a little right is better than doing a right a lot.

Ignoring SEO and Content Strategy 

Blogging has become a saturated world, and it's hard to be distinguished from competitors or other content makers. Therefore, you need to concentrate on SEO to stand out from the crowd and be found easily when you are searched. This is one of the common mistakes many travel influencers make when they focus on posting content without a strategy that involves searching proper keywords and search-related topics.

Another thing that you need in this process is to create a professional posting schedule. it is important to develop coherence and consistency.

Avoid these mistakes to become a more successful travel influencer and make your blogs favored by many travel enthusiasts and tourism-interested audiences.